AIM is a recurring electronic music festival placed in a incredible outside settings. The branding is made to be flexible and adapted to many years of festivals. In 2016, Alexandre Berthiaume created the scenography. The use of ultraviolet lights were at the base of the concept to create a Chinese lantern style on a secluded site. Reflective fabrics hangs from the roof and gently move to the wind. Three iron sculpture were build above the artists and a huge logo and triangles finish the ensemble.
ClientAIM FestivalServicesBranding and scenic designYear2015 and 2016Linkaimexperience.com